Symbiotic money minting ways of Indian television channels and movies

The showbiz business is the one of the biggest money minters in the country. Over the time, the movie industry in India has metamorphosed itself into a fully grown professional business unit. Now and then there have been changes which have helped those involved to mint more and more money.

One of the recent advancement is the entry of the movie makers into the TV world. While UTV took the approach of venturing into movie making first and then launching a movie channel of its own to showcase the movies and to leverage maximum benefits from the television rights of the movies. Down south, Sun network and Kalaignar network have well established television channels with a strong viewer ship and now they have ventured into the realm of film producing. This helps them to market their films to the wide audience they already have through their strong television base. Now with Sun TV cruising fast in the DTH space through its Sun Direct DTH, it has more control over distributing contents and can play strategy games with competitor show times and signals.

In either of the cases, the aim is to leverage as much from a single product possible and more importantly not allowing other competitors to gain out of it. Apart from the earnings gained off the movie’s theatrical runs, the producers have the television rights of their movies specially guarded for their channels to showcase the film on a festive season , thus gaining maximum revenue possible.

The television channel also acts as a publicity media for the movie telecasting exclusive premier of the movie songs for the first time . The relationship between the movie and television channel can best be described as a symbiotic one where both parties stand to gain from each other. The best thing about the whole part is that audience get to see these movies very early these days but 50% running time for advertisements as well.

Shopping this Diwali: A boon to the customer, Written for moneymint.in

With the biggest Indian festival just round the corner, the consumer is flooded with attractive offers from various brands to woo him. Here are some of the best ones. The list of what ,where and how to buy this diwali:

In the auto market, the manufacturers are offering discounts in the range of Rs 50,000 on select cars. Added to this is the attractive loan rate offers from various banks. A skoda Fabia is costing you Rs50,000 less than the same time last year and a Hyundai Sonata would end up making a saving of Rs35,000 for you. As far as the car loan rates are concerned, as usual SBI leads the race with as low as 8.5% while ICICI and HDFC hover around the 11% mark.

Moving on to the consumer electronics, the market is flooded with discounts and offers of gifts and other attractions. Samsung is giving out 22-inch LCD TV free with every purchase of 40 or above inch LCD TVs. ompanies such as Sony, Samsung, LG and Voltas are offering interest-free finance schemes, some even translating into zero downpayment and processing fee. If you turn to the newspapers, it is full of offers from all major retailers with their offers.

House buyers are also in for some good news. In case you have zero’ed in for the house, the banks are offering attractive teaser rates for initial years with some lenders giving an option to shift to either fixed or floating rates in subsequent years. Please bear in mind that the loan rates are a must to go up subsequently but we can at least save some money in the initial years. And the concept of processing fees has been waived off by majority of the banks.

Going to mobile segment, Nokia offers gifts upto Rs1,00,000 on purchase of mobiles and attractive gifts such as reebok sunglasses worth Rs5,000 and reebok bags and many other assured gifts on select models. Retailers are not far behind. Univercell, a prominent brand in Tamil Nadu is offering attractive discounts and also 5% cash back on purchases made with a HDFC credit card. The Mobile store has come up with a money back scratch card for all brands except Nokia , by which you stand to win upto 55% of your mobile cash back.

With such huge offers pouring in, cosumers need to observe some restraint and spend some time researching on various topics using internet and calling the respective stores in order to figure out the real offers from the fake ones and get benefitted. Happy shopping Diwali!!

The main article can be found here.

The Business of IPL:Written for moneymint.in

What started as a small idea conceived in the most improbable circumstances for a cricketing league in London’s Wimbledon suburb in the year 2007, today is the hottest sporting league the world has ever seen. It is amassing itself with each passing edition and promises to enthrall not only the audiences but also to spring up money like never before. Cricket has got its money minting machine, its own kuberan in the form of the Indian Premier League and hence, the epicenter of world cricket is no longer in London or Sharjah or even Australia but it is India.

The magic began in Jan 2008 when eight teams were auctioned for a whooping sum of $724 million. The revenue generated from media and sponsorship deals not withstanding in this figure. A part of this whole sum was reinvested in the aging cricket stadiums in the nation and specifically to those which were to host IPL matches. A typical example of successful business strategy. It was a win win game all the way. The players were not left behind. For instance, players are being offered a fee of $1.55 million for just a five week season, against $500,000 to $1 million, depending on the country, for an almost year-long slate of national team games. This was the beginning of a revolution in cricket world, A revolution which took the whole cricketing fraternity by storm.


The shift in paradigm is so huge that many players have already leaving their national teams to focus on the IPL. To cite a few examples, Hayden and Gilchrist have a lot of cricket left in them which is evident from the form they are displaying in the IPL chose to retire from the international cricket to join the league. The stage was set up just like a blockbuster movie and what a fitting finale the first edition met. The results of each of the matches had its influence on the business. How? Let me explain. The fact that underdogs Rajasthan Royals triumphed in the first edition increased their worth by a whooping 71% against an average of 31%. But the road was not as smooth as it looks. In spite of the huge success of the first edition and the enormous amount of money it was minting for everyone involved, the terror attacks on Indian soil had taken its toll on IPL. Govt. of India, rightly so weighed security of elections as being more important that the security of IPL and hence, after a long period dual IPL was finally moved to South Africa for the second edition. Now, an Indian premier league in SA, the doubts of it being successful again began to surface in some minds. But proving everyone wrong, the second season began with bang with the new players surpassing the older ones in terms of revenue they would generate. Even though, South African govt. welcomed IPL with open arms, it was left to smart business strategy of the league to draw in the crowds. Giving out charity tickets to the local schools and the success of local players in this edition pulled in more and more crowds and eventually it seemed like the match was being played in India only. Knowing that the ticketing revenue would be lesser this time around, the moves like having strategic breaks of 7.5 mins in mid of each innings which was to be filled by commercials was a smart move and it paid off in terms of revenue if not in terms of cricketing virtue. All corporates chose this time as the moment to cash in. Vodafone went out all guns blazing with its zoo zoo ads and 15 of them had the audiences in splits.

Though cricket is played in 104 nations across the world for a period of 165 years, before IPL, the professional leagues had never truly looked into cricket from a business perspective. Most leagues around the world are operated by non-profit entities. But private franchise ownership opened a new chapter in the history of cricket and it has changed cricket like never before and the change is a permenant one.

As for the after effects of this, the third season is going to be bigger with more teams joining. Other countries like Pakistan, USA have plans to start similar leagues of their own. 20-20 cricket has found new meaning and it is all set to rule the cricketing fraternity as the youngest and richest member of the lot.

IPL is all set to transform the way cricket is played all over the world.

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Reliving Ashes 2009

Wow! That's the only word which comes to my mind when I think of the 2009 Ashes. It was one of the most awaited test series if not for anyone else, but for me. And it lived up to the expectation and how. Australians had their pride at stake, their champions tag at stake for the first time since may be around 200 or 2001. England were fighting for redeeming their lost pride. They had lost the last ashes in Australia 5-0. Added to this was the additional pressure of playing on home soil and to top it all, the responsibility of giving Freddie a fitting farewell. Freddie, one of the heroes of the 2005 victorious England team. So, this series had all it takes for a blockbuster.

Well begun is half done. Indeed, what a start the ashes had. The first test England holding nerve till the last moment to draw what seemed to be an Aussie game all the way. The second test began exactly from where the first ended. England picking up the confidence it gained from denying a must win for Aussie in the first game, came well prepared to Lords to defy history by winning in Lords against Aussies. Though rain tried its best to play a spoilsport in the third test, it was never short of excitement. It was England's turn to dominate and Aussie's turn to save the day. It was more like a repeat of the first test but just the roles were reversed. A charged Aussie after their effort in saving the 3rd game, caught England on the wrong foot in the 4th test and England lost by an innings, leaving it all to the final game. The tally at 1-1. The fifth test in itself had its ups and downs.After a brisk start by England in the first innings it lost its way but ended up with a pretty decent total. Aussies too began in style with the opening pair notching up quick runs but then it was Broad magic. He caused a remarkable collapse for the Aussie middle order and Aussie fell well short of England score. The confident England then amassed a big score in the second innings too leaving Aussie a improbable 546 to win in the last innings of the Ashes 2009. As expected, Aussie fought bravely, but for some run outs, I felt they would have still given more close finish. Finally, it was England which had the ultimate elixir. More than anything, it was a classic example of history repeats itself. Sample this, the final tally of ashes 2005, 2-1 in England's favour 2009 the same. 1st test and 3rd test formatted the same way. Only roles reversed. 2nd and 5th test , mere action replays of each other, only the numbers and stars change. It went to show the maturity which Aussies have gained to put up a brave front in all improbable situations and fighting it out to their best abilities and it is very welcome move from the Aussie board not to blame Ponting for the defeat. What goes up comes down and it is the downfall time for Aussie team. It is time for them to re-group and bounce back, which I am sure they will do sooner or later. Also, all through the series it is the test cricket which is the clear winner. This series has served as a life saving boon to the test cricket, the purest and oldest form of cricket.

Kaminay: Treat to the brain

There are those good movies which make you watch them again and again. But very rarely you will find a movie which while you leave the theater you want to feel the pride of making one such movie. I felt the same pride this sunday when I watched Kaminay.

Kaminay is from one of my fav bollywood directors Vishal Bharadwaj. The feeling you get after watching the movie is that of reading a fool proof novel. The writing is so powerful. The best thing about the movie is its boldness. No, I don't mean the boldness in the dialoghes and the handling of the story. I meant the boldness in the director saying that if you have come for mindless entertainers go to the other screens in the multiplex. Because if you leave your brain at home, better be at home. When I spend so much money,brain and energy in making a movie, you ought to spend at least a part of it in watching it. And no I am not spoon feeding you.

It was an entirely new feeling for me , may be because I have not seen movies by Quentin Tarantino, Guy Ritchie and the Coen Brothers, which many claim are the inspiration of this movie. But the dark humor interspersed with unpredictable turn of events are a treat to watch. All the characters in the movie will remain etched in memory for a long long time. Though I am not very convinced with all ends well ending, nevertheless I believe that was a compromise done towards commercial success.

If this is how a Kaminay is, then Kaminay's are wow and I want more of them.