Thursday, October 22, 2009
The showbiz business is the one of the biggest money minters in the country. Over the time, the movie industry in India has metamorphosed itself into a fully grown professional business unit. Now and then there have been changes which have helped those involved to mint more and more money.
One of the recent advancement is the entry of the movie makers into the TV world. While UTV took the approach of venturing into movie making first and then launching a movie channel of its own to showcase the movies and to leverage maximum benefits from the television rights of the movies. Down south, Sun network and Kalaignar network have well established television channels with a strong viewer ship and now they have ventured into the realm of film producing. This helps them to market their films to the wide audience they already have through their strong television base. Now with Sun TV cruising fast in the DTH space through its Sun Direct DTH, it has more control over distributing contents and can play strategy games with competitor show times and signals.
In either of the cases, the aim is to leverage as much from a single product possible and more importantly not allowing other competitors to gain out of it. Apart from the earnings gained off the movie’s theatrical runs, the producers have the television rights of their movies specially guarded for their channels to showcase the film on a festive season , thus gaining maximum revenue possible.
The television channel also acts as a publicity media for the movie telecasting exclusive premier of the movie songs for the first time . The relationship between the movie and television channel can best be described as a symbiotic one where both parties stand to gain from each other. The best thing about the whole part is that audience get to see these movies very early these days but 50% running time for advertisements as well.